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cloud.oracle.com/en_US/tryit?source=:ow:o:bl:po:Modal&intcmp... | <img> |
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blogs.oracle.com/marketingcloud/email-marketing-2 | Email Marketing |
blogs.oracle.com/marketingcloud/content-marketing-2 | Content Marketing |
blogs.oracle.com/marketingcloud/influencer-series | Influencer Series |
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blogs.oracle.com/marketingcloud/makers-of-modern-marketing | Makers of Modern Marketing |
smartercx.com | SmarterCX |
blogs.oracle.com/cx/ | Oracle CX |
blogs.oracle.com/blogdirectory | Blogs Directory |
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blogs.oracle.com/marketingcloud/what-is-your-mobile-strategy... | - |
blogs.oracle.com/marketingcloud/poor-data-will-doom-your-acc... | Account-based marketing means marketing to a set of accounts that fit an ideal customer profile (ICP), based on the common trait... |
blogs.oracle.com/marketingcloud/a-single%2C-unified-instance... | Paring down to a single, unified instance or Oracle Eloqua helps simplify your systems, allows you to scale and build a new dema... |
blogs.oracle.com/marketingcloud/email-deliverability-quarter... | Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listin... |
blogs.oracle.com/marketingcloud/why-videos-are-important-for... | Visual content is taking over the web. First it was photos and GIFs, and now it’s video. According to some estimates, video will... |
blogs.oracle.com/marketingcloud/how-to-become-a-lead-scoring... | In order to help drive revenue, marketers have to bring new leads into the pipeline but also nurture the leads they already have... |
blogs.oracle.com/marketingcloud/how-to-revive-your-abm-strat... | Even if your Account-Based Marketing (ABM) strategy has been producing results, you may have recently noticed a decrease in conv... |
blogs.oracle.com/marketingcloud/it-takes-more-than-just-conv... | For marketers looking to build long-term loyalty, creating a ‘habit-forming’ site or app is the ultimate digital experience goal... |
blogs.oracle.com/marketingcloud/what-marketers-can-learn-fro... | Many marketers have trained themselves to anticipate what to do next when it comes to sending emails, but how many do the same w... |
blogs.oracle.com/marketingcloud/8-unconventional-marketing-t... | Some of the more popular and traditional marketing strategies might plateau after a while. They can also become expensive for a ... |
blogs.oracle.com/marketingcloud/why-hardly-any-brands-ever-b... | Build or buy? When it comes to email marketing platforms, it’s a question that brands rarely bother to ask themselves anymore be... |
blogs.oracle.com/marketingcloud/the-4-things-cmos-can-do-to-... | A 2017 study showed that CMOs are facing the shortest lifespan in the C-suite. This is due, in large part, to the rapid transfor... |
blogs.oracle.com/marketingcloud/martech%3A-research-and-stra... | Ascend2 and its research partners did a survey about MarTech utilization and what strategies go into it. Marketing automation, n... |
blogs.oracle.com/marketingcloud/5-instagram-marketing-strate... | CMOs know better than anyone the importance of a clearly-driven marketing plan for every social network you use. To cultivate a ... |
blogs.oracle.com/marketingcloud/content-marketing-plus-email... | As great as content marketing is, a “build it and they will come” philosophy only gets you so far nowadays...and that’s where em... |
blogs.oracle.com/marketingcloud/the-risks-and-rewards-of-dat... | Both risks and rewards come with the use of data. Information can be misused, but it can also help you better understand and int... |
blogs.oracle.com/marketingcloud/whisper-or-shout-how-lead-an... | Whispering is intimate. If lead generation — the process of creating, maintaining, and monitoring prospect interest — were a spo... |
blogs.oracle.com/marketingcloud/the-enterprise-view%3A-how-t... | A research report done by Ascend2 and Oracle Marketing Cloud looked at what was on the minds of email marketers and what they th... |
blogs.oracle.com/marketingcloud/poor-email-performance-visib... | Many brands have poor visibility into their email performance, which jeopardizes their customer experience and profitability. Fi... |
blogs.oracle.com/marketingcloud/what-the-rise-of-the-robot-c... | In an effort to stay competitive, many media companies, marketing teams, and news organizations are employing teams of robot rep... |
blogs.oracle.com/marketingcloud/content-masterclass3a-create... | Think about your favorite cake. What makes it special? Maybe it’s the icing or tasty filling. Maybe it’s the chocolaty layers or... |
blogs.oracle.com/marketingcloud/smarter-email-marketing%3A-t... | Email marketing in India has grown by leaps and bounds. With the advent of artificial intelligence the task of email marketing h... |
blogs.oracle.com/marketingcloud/how-automated-email-template... | Every marketer wants to send personalized content to every subscriber. But when subscribers numbers in the millions, the sheer s... |
blogs.oracle.com/marketingcloud/emails-and-text-messages%3A-... | How many emails and texts should marketers be sending out and at what frequency? There is no single answer, and often testing an... |
blogs.oracle.com/marketingcloud/marketers-continue-to-explor... | The use of data has always played a role in helping to map out new digital marketing campaigns. What has changed now, however, i... |
blogs.oracle.com/marketingcloud/accountability%3A-ensuring-p... | When it comes to product adoption, no one team can own the transformation. Here’s a checklist for defining and managing a path t... |
blogs.oracle.com/marketingcloud/can-retailers-obtain-new-lea... | In the world of commerce, the use of visual and voice searches is increasing. Over the last several months, voice and visual que... |
blogs.oracle.com/marketingcloud/emotion-and-empathy%3A-the-s... | Marketing is a conversation, and conversations almost always include storytelling. Look at it strategically. What emotions are y... |
blogs.oracle.com/marketingcloud/why-it%E2%80%99s-important-t... | If done right, podcasting can be more than a corporate vanity project – it can be a way to reach new customers; develop your ove... |
blogs.oracle.com/marketingcloud/using-ai-subject-line-and-co... | Brands have turned AI’s data-crunching and pattern-finding power onto email subject lines, as well as other marketing copy. Find... |
blogs.oracle.com/marketingcloud/here%E2%80%99s-how-cmos-can-... | As its growth levels off, the Software-as-a-Service (SaaS) market is reaching a new level of maturity. This means CMOs need to t... |
blogs.oracle.com/marketingcloud/what-customers-expect-with-c... | With cross-channel marketing comes certain customer expectations. They want authenticity, diversity, consistency, and both off-l... |
blogs.oracle.com/marketingcloud/modern-marketing-influencer-... | Consumers long for a connection with a brand. Transparency shrinks the distance between a brand and consumers and builds trust. ... |
blogs.oracle.com/marketingcloud/how-to-craft-a-winning-conte... | A content strategy acts as your roadmap. It tells you where you are with your content, where you want to be, and how you intend ... |
blogs.oracle.com/marketingcloud/at-the-crossroads%3A-where-c... | Many areas of digital media can overlap and create synergies between each other, such as content marketing and social media. Two... |
blogs.oracle.com/marketingcloud/how-to-build-a-digital-exper... | It’s hard to imagine that any marketer today isn’t aware of the importance of “digital experience” (DX). No longer a nice-to-hav... |
blogs.oracle.com/marketingcloud/smarter-email-marketing%3A-p... | Successful email delivery can grow your brand and build strong customer loyalty, so long as you properly manage your email reput... |
blogs.oracle.com/marketingcloud/the-importance-of-content-ma... | Content marketing is all about providing the audience with the most relevant, valuable content for them. It enhances your brand,... |
blogs.oracle.com/marketingcloud/the-next-evolution-in-email-... | Bots are having a profound effect on how the internet functions and may even outnumber people on some platforms like Twitter. Em... |
blogs.oracle.com/marketingcloud/4-ways-to-increase-customer-... | These four methods help you keep a customer engaged post purchase and post meeting when they are more likely to start losing int... |
blogs.oracle.com/marketingcloud/measuring-email-marketing-su... | Metrics will indicate what is working and not working with your current email marketing strategy. Conversions and revenue are th... |
blogs.oracle.com/marketingcloud/oracle-marketing-cloud-named... | Oracle is honored once again to be named a Leader in the Gartner Magic Quadrant for Multichannel Marketing Hubs. This category i... |
blogs.oracle.com/marketingcloud/oracle-marketing-cloud | Oracle Marketing Cloud |
blogs.oracle.com/marketingcloud/how-to-failure-proof-your-ac... | ABM takes considerable practice to achieve what it’s capable of. However, it’s well worth the trial and error to determine what ... |
blogs.oracle.com/marketingcloud/the-latest-trends-in-b2b-ema... | At the same time that email marketing is becoming more complex, all of the issues surrounding it are becoming more interconnecte... |
blogs.oracle.com/marketingcloud/the-new-rules-of-engagement-... | These four steps put you well on your way to building lasting and productive relationships with online social media influencers.... |
blogs.oracle.com/marketingcloud/customer-success-depends-upo... | Transparency breeds trust and trust breeds opportunities for improvement. Be open and honest enough to authentically seek ways t... |
blogs.oracle.com/marketingcloud/how-to-best-work-with-data | Businesses love having access to so much more data about their audience, customers, competition and overall environment. However... |
blogs.oracle.com/marketingcloud/top-5-things-not-to-miss-at-... | Starting Sunday May 5th and running through Wednesday May 8th will be the Sirius Decisions 2019 Summit in Austin, Texas. There a... |
blogs.oracle.com/marketingcloud/what-goes-into-an-engaging-e... | How do you go about creating an engaging email? What does it look like and how should you write it? Emails have to be easy to re... |
blogs.oracle.com/marketingcloud/why-modern-marketers-must-em... | With so much to do within B2B marketing — including more research, segmentation, and personalization — marketers’ available time... |
blogs.oracle.com/marketingcloud/modern-marketing-influencer-... | Influencer marketing is a good fit if it matches your goals, taps into a desired audience, and brings value to both the marketin... |
blogs.oracle.com/marketingcloud/segment-of-one%3A-a-glimpse-... | Customers now expect a unique, connected, and seamless experience across all channels and instant gratification. You only have a... |
blogs.oracle.com/marketingcloud/amp-for-email%3A-the-pros-an... | Subscribers expect email content to cater to their individual needs and circumstances. They have the same expectations of email ... |
blogs.oracle.com/marketingcloud/the-importance-of-data-to-so... | More than ever before, data is driving marketing strategy, tactics, and messaging, and that includes social media marketing. The... |
blogs.oracle.com/marketingcloud/how-ai-and-machine-learning-... | AI has already shown remarkable promise at helping brands make sense of the hundreds of thousands of conversations happening eac... |
blogs.oracle.com/marketingcloud/when-to-use-retina-images-in... | Marketers should use retina images in their emails only when it creates a significantly better experience in terms of readabilit... |
blogs.oracle.com/marketingcloud/the-experience-economy-is-he... | A customer’s experience with your brand has become just as important, if not more, than the products and services that you provi... |
blogs.oracle.com/marketingcloud/3-costly-mistakes-to-avoid-w... | Marketers achieve success because they do their research; plan, test, and improve their methods; and they measure what matters. ... |
blogs.oracle.com/marketingcloud/hr-and-a-seat-at-the-table | HR leadership definitely has a seat at the executive table today in having strategic conversations. Today's HR has a better unde... |
blogs.oracle.com/marketingcloud/looking-at-martech%3A-the-in... | When it comes to company roadmaps for marketing, part of the journey to engage with customers still relies on the art of marketi... |
blogs.oracle.com/marketingcloud/are-you-doing-demand-generat... | The ultimate goal of demand generation is building trust by continuing to drive your target buyers through the funnel, with cont... |
blogs.oracle.com/marketingcloud/evolving-your-cx%3A-how-to-d... | Multi-brand retailers can inspire and delight customers by introducing them to new categories and brands — a unique experience t... |
blogs.oracle.com/marketingcloud/being-human%3A-how-h2h-marke... | Human-to-Human (H2H) marketing leverages technology judiciously to reinforce the customer connection. |
blogs.oracle.com/marketingcloud/creating-a-marketing-persona... | Marketing persona allows you to create content that is both relevant and useful to that segment. What, however, goes into crafti... |
blogs.oracle.com/marketingcloud/send-time-optimization%3A-le... | For email marketers, AI can be used to help find the optimal send time. Send Time Optimization (STO) capabilities are integrated... |
blogs.oracle.com/marketingcloud/abm-undivided%3A-how-to-buil... | It takes the communication and commitment of every team involved to launch an ABM campaign that balances quality and timeliness.... |
blogs.oracle.com/marketingcloud/modern-marketing-influencer-... | It’s not too late to create a plan for great marketing content in 2019. You just need these must-have ingredients. |
blogs.oracle.com/marketingcloud/voice-assistants-reading-ema... | Voice-assistants are on the rise, and marketers need to adapt and make sure that their emails are saved and something people wil... |
blogs.oracle.com/marketingcloud/leveraging-loyalty-data-to-o... | The goal of a loyalty program is two-fold: to improve customer acquisition and retention while collecting customer data. In toda... |
blogs.oracle.com/marketingcloud/empathy-and-the-customer-exp... | Customer experience as a top priority for companies is a refreshing development for those of us who were reared in a world in wh... |
blogs.oracle.com/marketingcloud/data-rules-the-world | Realize that it’s not so much about brand building, but generating more revenue. This means you put out the best and most conven... |
blogs.oracle.com/marketingcloud/email-deliverability-quarter... | Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listin... |
blogs.oracle.com/marketingcloud/bullseye%3A-how-to-personali... | Marketing automation can help ensure you’re targeting the right individuals at the right time with the most relevant information... |
blogs.oracle.com/marketingcloud/b2b-marketing-trends-to-addr... | While some trends may be a holdover from the previous year or are taking on a bigger role, there are also new B2B marketing tren... |
blogs.oracle.com/marketingcloud/the-new-loyal-customer | What makes a loyal customer nowadays? You can no longer say that it is just a satisfied customer or even a repeat customer. Real... |
blogs.oracle.com/marketingcloud/the-2019-markies-awards-winn... | On March 20, 2019, the 13th Annual Markies Awards took place in Las Vegas, Nevada. For more than a decade, the Markie Awards hav... |
blogs.oracle.com/marketingcloud/3-areas-marketers-must-focus... | To be where customers want brands to be when they need them, and to deliver a seamless experience, data and information must flo... |
blogs.oracle.com/marketingcloud/cmos-need-to-balance-the-exp... | As market forecasts improve, CMO's try to find new ways to exceed expectations by pushing towards marketing automation. CMOs kno... |
blogs.oracle.com/marketingcloud/spring-cleaning-for-email-ma... | Acting on data helps you cull mailing lists to only the most active and engaged subscribers, and focus in on improving deliverab... |
blogs.oracle.com/marketingcloud/why-email-is-still-the-king-... | These nine reasons make email marketing uniquely powerful and should give brands great peace of mind about past and future inves... |
blogs.oracle.com/marketingcloud/modern-marketing-blog-influe... | Proper marketing analytics strategy and execution can turn that data into new insights about buyer behavior, marketing program p... |
blogs.oracle.com/marketingcloud/tips-for-tying-social-media-... | Most businesses think of social media only in very fuzzy terms, without actually drilling down into the specific reasons why the... |
blogs.oracle.com/marketingcloud/martech-takes-you-from-busin... | Technology is disrupting the marketing industry. With big data in the middle, how should businesses go about redesigning the cus... |
blogs.oracle.com/marketingcloud/modern-marketing-blog-influe... | B2B teams leveraging email marketing are doing so in an age of noise and commoditization. There’s far more content to compete wi... |
blogs.oracle.com/marketingcloud/people%2C-process%2C-and-tec... | Companies need to find an all-important balance between marketing’s desire for creativity and the need to push technology. When ... |
blogs.oracle.com/marketingcloud/let-me-explain%3A-multi-chan... | According to a 2017 Forbes article, over 98% of customers are switching between multiple devices in a single day. In order to ev... |
blogs.oracle.com/marketingcloud/the-6-steps-to-becoming-a-so... | What are the six stages of maturing into a social business? Becoming a social business doesn’t happen overnight. Just launching ... |
blogs.oracle.com/marketingcloud/abm-best-practice-vs-malprac... | Your email platform should be both a source of insights and a channel of delivery in your ABM program. When your most reliable c... |
blogs.oracle.com/marketingcloud/who-decides-what-best-practi... | A “best practice” may not be the right thing for an organization to chase for a myriad of reasons. Your current environment limi... |
blogs.oracle.com/marketingcloud/working-with-your-abm-strate... | While MarTech add-ons can be game changers, they don’t always work that seamlessly, particularly with Account Based Marketing (A... |
blogs.oracle.com/marketingcloud/the-art-of-the-soft-sell-in-... | Soft selling comes to the fore with inbound marketing, whereas hard selling was more something you would do with outbound market... |
blogs.oracle.com/marketingcloud/holiday-mailing-lessons-for-... | The beginning of a new year gives you the chance to review your email practices to see what worked and what didn't to improve th... |
blogs.oracle.com/marketingcloud/all-i-want-in-2019-is-an-int... | Given the proliferation of best-of-breed and suite solutions alike, with corporate buying strategies often resulting in a mix-an... |
blogs.oracle.com/marketingcloud/why-gmail%E2%80%99s-new-prom... | With the help of Gmail's new Promotions tab, you can create better-targeted and more personalized emails. The more relevant you ... |
blogs.oracle.com/marketingcloud/seven-smart-strategies-to-ta... | Social media marketing has become a cornerstone of any campaign. Learn what seven strategies you can adopt to get closer to your... |
blogs.oracle.com/marketingcloud/the-sound-of-silence%3A-read... | You don't want silence from your customers. You want the noise. It shows hey are engaged and interested, and you can learn from ... |
blogs.oracle.com/marketingcloud/writing-and-winning-in-the-a... | You only have a short time to grab someone's attention with your content. Make sure it's relevant and to the point so you offer ... |
blogs.oracle.com/marketingcloud/how-you-can-protect-your-tra... | The digital world calls for you to protect your trademarks on social media the same as any other contents to protect your brand ... |
blogs.oracle.com/marketingcloud/two-smb-content-marketing-st... | SMB need to consider two content marketing strategies in 2019: leveraging personalization and AI. Personalization can help you s... |
blogs.oracle.com/marketingcloud/making-sense-of-social-media... | Just a few years ago, a top brand or company might have talked about “sponsoring” a top social media influencer or thought leade... |
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