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80/20 Brand: Brand Building with a P&G Edge: Aaron Hackett: 9781096291756: Amazon.com: Books
Aaron Hackett,80/20 Brand: Brand Building with a P&G Edge,Independently published,1096291754,BUSINESS & ECONOMICS / Marketing / General,Business & Economics / General
80/20 Brand: Brand Building with a P&G Edge [Aaron Hackett] on Amazon.com. *FREE* shipping on qualifying offers. If we were to apply the 80/20 rule to brand management, what 20% of effort would deliver 80% of results? Aaron Hackett has been working to answer this question in a concise and easy to understand manner since he began teaching brand management at Georgia Tech in 2013. His passion has been coaching students and clients using the proven methods he learned at P&G and throughout his caree
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