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/content/59/2/133 | Precise Targeting Foiled by Imprecise Data |
/content/59/2/142 | How Do Human Attitudes and Values Predict Online Marketing Responsiveness? |
/content/59/2/158 | Can Black-Oriented Films and TV Be Marketed More Broadly? |
/content/59/2/171 | How to Target Arab E-Consumers More Effectively |
/content/59/2/185 | Positive vs. Negative Messaging in Discouraging Drunken Driving |
/content/early/2019/01/18/JAR-2019-003 | Do Billboard Advertisements Drive Customer Retention? |
journalofadvertisingresearch.com/content/57/3/283 | When to Combine Television With Online Campaigns |
journalofadvertisingresearch.com/content/early/2017/02/22/JA... | Examining Consumers' Multiplatform Usage And Its Contribution to Their Trust in Advertising |
journalofadvertisingresearch.com/content/57/2/173 | What Makes Online Promotional Games Go Viral? |
journalofadvertisingresearch.com/content/57/1/10 | Measuring Television In the Programmatic Age |
journalofadvertisingresearch.com/content/early/2016/10/25/JA... | The Market Value Of Celebrity Endorsement |
journalofadvertisingresearch.com/content/early/2016/11/22/JA... | How Direct-to-Consumer Advertising for Prescription Drugs Affects Consumers' Welfare |
journalofadvertisingresearch.com/content/56/4/426 | Consumer Response To Gay and Lesbian Imagery |
/content/early/2019/06/21/JAR-2019-023 | Advertising “On the Go”: Are Consumers In Motion More Influenced by Ads? |
/content/early/2019/06/21/JAR-2019-024 | Why Do People Watch So Much Television and Video? |
/content/early/2019/06/21/JAR-2019-025 | The Relationship between Competitive Pricing and Direct-to-Consumer Advertising |
/content/early/2019/05/22/JAR-2019-016 | The Impact of Airing Super Bowl Television Ads Early on Social Media |
/content/early/2019/05/22/JAR-2019-017 | Advertising and Promotional Effects On Consumer Service Firm Sales |
/content/early/2019/04/24/JAR-2019-013 | How Do Generational Differences Drive Response to Social-Issue Ads? |
/content/early/2019/04/24/JAR-2019-015 | A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads |
/content/early/2019/04/24/JAR-2019-014 | Managerial–Consumer Eco-Harmful Media Perceptions and Eco-Conscious Attitudes |
/content/early/2019/03/20/JAR-2019-009 | Quantifying the Advertising-Creativity Assessments of Consumers Versus Advertising Professionals |
/content/early/2019/03/20/JAR-2019-011 | The Impact of Advertising On Market Share |
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/content/52/1/40 | The Power of “Like” |
/content/58/1/1 | What Do We Know About Celebrity Endorsement in Advertising? |
/content/59/2/131 | What Do We Know About Segmentation and Targeting? |
/content/57/4/368 | Corporate Social Responsibility And Marketing Performance |
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